Our sustainability approach
We understand that applying our unique design approach and belief of good design today is more important than ever. And we want to do more to protect the world we live in. We know that e-waste, discarded electrical or electronic devices, is one of our biggest challenges as a manufacturer, we have made it our mission to continue to help reduce grooming appliance e-waste meaningfully with design that is built to last. Inspiring responsible use by offering you the chance to choose quality and durability, with the opportunity to repair and recycle.
The quality and durability of our appliances means it takes a lot longer for them to become e-waste. By taking the opportunity to repair your device you can extend that period even further. And, because you don’t have to replace your device frequently, this helps to reduce e-waste. When the time comes, recycling your device through a regulated service will make sure that most elements find a new purpose, while others are disposed of safely.