1960s AU NATURAL

The sixties saw waves of counterculture grip much of the West, with psychedelia leaving an enduring mark on popular imagination. Bodily freedom was a deeply-rooted part of the hippie ethos—many women associated with the movement chose to leave their underarms unshaved or lightly trimmed.

Going au natural represented a breakaway from the shackles of normalcy. It was a way for women to defy socially-imposed beauty standards and redefine conventions of femininity—and it remains a symbol of independence and free-spiritedness to this day, with many women continuing to set aside their IPL.