Strength of Pure.
Braun’s new design language
Braun stands for innovative, functional product design. Design clarity, practicality and utmost precision down to the smallest detail are characteristic of the brand identity. Our motto “Strength of Pure” describes the bond with our design tradition and at the same time our orientation for the future. Our design strives for a unified appearance across the entire portfolio. Consequently, we have determined design principles that apply to all products. These define the rules for form, details, materials, colors and graphics.