The 1920s marked a major shift in men’s grooming. The invention of the electric shaver heralded a new era, with men embracing a sleek and slick look. In centuries (!) prior, men would depend on straight razors, specialized barbers or simply opt not to shave. In the early 20th Century the first Gillette system razor was launched, a two-piece safety razor with a thin, strong, sharp double-edge blade attached to a reusable handle. From the 20s up until Braun's first electric foil shaver in the 50s, electric shavers started to become more popular too - as a convenient tool to get a gentle shave, without the need of water, and even on the go.


Clean shaving took off, a trend spurred on by a growing emphasis on personal hygiene. Hollywood’s emerging film industry played a major role too, often depicting smooth-faced heroes doing battle with unkempt villains. It would take decades for facial fuzz to be widely fashionable in the west again.


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