When the BraunPrize was established in 1968, it was Germany’s first international competition to promote the importance of industrial design and the work of young designers. Braun’s continuous commitment to this cause has been highly regarded by the design world and the design-aware public ever since.
The objective of the BraunPrize today is to promote the work of young and established designers from all over the world, to value the work of design schools, design teams and individuals and to help develop a greater appreciation of the factors and criteria which make for good product design. Furthermore, it serves to make the ingenuity and creativity of designers accessible to the public and to provide a link between designers and industry or potential clients. In sponsoring the BraunPrize, Braun seeks to highlight the importance of industrial design in improving people ́s quality of life around the world and finding solutions for the problems we are facing.
The competition is organized by Braun, a Procter & Gamble brand, supported by P&G Corporate Design and managed by the Braun Design Team in Kronberg, Germany. The International Council of Societies of Industrial Design, icsid, has supported the BraunPrize since 1992. The endorsement is regarded as a seal of quality for international design competitions.