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Thanks to years of research Braun brings you IONTEC to ensure great hairstyling. Because Braun harnesses the benefits of active ions while other brands rely on passive ions, it's easier to achieve healthy looking, glossy hair.
Studies have shown that the number of ions generated by different products varies hugely. All too often products claim to harness ion technology when actually the hairstyling benefits are barely visible. Braun IONTEC is designed to bring you optimum ion capability using an exceptional system to generate the right quantity and deliver them effectively to your hair. This makes sure your hair looks and feels gorgeous, shiny and healthy.
Ions are atoms that carry a positive or negative electric charge. Braun's active ions have a negative electric charge and actively envelop your hair strands to help fight static, transport moisture back inside and restore shine. The result is boosted shine, restored smoothness and easier hairstyling.