Why the promotion of design is so important.
“When Erwin Braun, son of Braun founder Max Braun, established Germany´s first international design prize in 1968 – the BraunPrize – it was originally introduced to stimulate public debate about design. This was at a time when understanding and awareness of design and its positive benefits were largely unknown.
Five decades later, the focus on promoting design itself is no longer the highest priority. Today industrial design has become an integral part of the product development process, and design strongly influences many people´s lives.
Despite the fact that the level of design has improved since the 1960’s, the world has become a more complicated and demanding place. Good design today has to meet much higher standards than ever before, and must integrate sustainability and complex technology successfully into people´s lives and social behavior. The quality of our future depends on how well we can leverage knowledge and creativity to find solutions to the challenges of tomorrow.
With this in mind, the intention of the BraunPrize today is to encourage people to act responsibly, to innovate in the field of product development and design, to generate ideas that have not yet been conceived, and to create product concepts that no one has yet imagined. Ideally this is a kick-start for design talent and new ideas on their way to change the world. The BraunPrize has evolved while staying true to its original intention: Promoting Excellence in Design and Thinking.” - Oliver Grabes, Head of Design at Braun and Chairman of the BraunPrize Jury since 2012